You will learn marketing trends, marketing department structures and KPIs, and career paths.
</Introduction to Digital Marketing>
The module is offered in English
Dive into customer needs, target market analysis, and customer journey optimization.
The module is offered in English
You will master brand development, budgeting, and unit economics of product.
The module is offered in English
Learn how to create engaging content and operate CMS systems like Pardot, HubSpot, Ahrefs, Salesforce, etc.
The module is offered in English
Master the skills of paid and organic social media promotion and community building.
</SMM & Community management>
The module is offered in English
Learn how to combine Performance, Search and Email marketing channels to meet company objectives.
The module is offered in English
Understand Google Analytics 4, Google Tag Manager, and Meta pixel to set up analytics and create reports.
</Analytics, Optimization and Reporting>
The module is offered in English
Learn how to promote products outside digital marketing with cross-marketing, influencers, events and PR.
</Non-idiomatic and External Marketing>
The module is offered in English
Learn how to develop a comprehensive marketing strategy that helps businesses achieve goals.
The module is offered in English