in 7 months
Become a high-earning
digital marketing manager
SUBMIT an application
〈/English〉
WHAT DOES
a Digital Marketer?
a Digital Marketer?
A Digital Marketer helps companies grow, attract new customers and retain existing ones by developing strategies, selecting promotion channels and managing the launch of campaigns.
Study at an international IT school with a 30-year history
Get a German state certificate, valued by employers all over Europe
Become a specialist and earn 70,000 euros per year
Find a job with guaranteed support from the career center
Adopt the knowledge and experience of practicing marketers with international experience
Study at your convenience
For example:
- Researches the company's products, their target audience and customer needs
- Develops strategies and selects promotion channels such as SEO, SEM, PPC, social media, email marketing and others
- Manages the launch of campaigns and evaluates the results based on data
COURSE program
You will learn marketing trends, marketing department structures and KPIs, and career paths.
</Introduction to Digital Marketing>
1st module
The module is offered in English
Market overview
Career
LEARN MORE
Dive into customer needs, target market analysis, and customer journey optimization.
</Market Analysis>
2st module
The module is offered in English
Competitor analysis
LEARN MORE
CJM
User profile
You will master brand development, budgeting, and unit economics of product.
</Brand>
3st module
The module is offered in English
Budget
Branding
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Learn how to create engaging content and operate CMS systems like Pardot, HubSpot, Ahrefs, Salesforce, etc.
</Content Creation>
4st module
The module is offered in English
CMS
Сopywriting
LEARN MORE
Canva
Master the skills of paid and organic social media promotion and community building.
</SMM & Community management>
5st module
The module is offered in English
Organic growth
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Social network
Learn how to combine Performance, Search and Email marketing channels to meet company objectives.
</Advertising campaigns>
6st module
The module is offered in English
Display ads
LEARN MORE
SEO
Targeting
HTML
Understand Google Analytics 4, Google Tag Manager, and Meta pixel to set up analytics and create reports.
</Analytics, Optimization and Reporting>
7st module
The module is offered in English
Consolidated analytics
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Learn how to promote products outside digital marketing with cross-marketing, influencers, events and PR.
</Non-idiomatic and External Marketing>
8st module
The module is offered in English
Influencers
Outreach
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PR
Learn how to develop a comprehensive marketing strategy that helps businesses achieve goals.
</Strategy and Pitching>
9st module
The module is offered in English
GTM strategy
Marketing strategy
LEARN MORE
INTRODUCTION TO DIGITAL MARKETING
Theory: 5 hours
Intro to Digital Marketing Landscape:
— marketing role, objectives, and KPI for business
— features and opportunities of digital marketing
— market overview, trends shaping Digital Marketing, evolving and adapting over time
Career in Digital Marketing:
— corporate structure 101
— organizational structure of marketing departments in various companies
— specialization, career, salaries in Digital Marketing
— scope of competences and responsibilities of Digital Marketing Manager
— marketing role, objectives, and KPI for business
— features and opportunities of digital marketing
— market overview, trends shaping Digital Marketing, evolving and adapting over time
Career in Digital Marketing:
— corporate structure 101
— organizational structure of marketing departments in various companies
— specialization, career, salaries in Digital Marketing
— scope of competences and responsibilities of Digital Marketing Manager
MARKET RESEARCH
Theory: 25 hours
Independent work: 15 hours
Independent work: 15 hours
You will learn:
— research in the work of a marketer (goals, design, developing hypotheses)
— methodologies of customer research
— defining addressable market and target audience
— defining audience's needs and demands
— developing a buyer's profile (preliminary demographic targeting)
— defining and optimizing customer journeys
— conducting and evaluating competitor's analysis
— defining USP
— research in the work of a marketer (goals, design, developing hypotheses)
— methodologies of customer research
— defining addressable market and target audience
— defining audience's needs and demands
— developing a buyer's profile (preliminary demographic targeting)
— defining and optimizing customer journeys
— conducting and evaluating competitor's analysis
— defining USP
BRAND
Theory: 25 hours
Independent work: 10 hours
Independent work: 10 hours
You will learn:
— branding (visual identity formation)
— rebranding (visual identity actualization)
— core values and value proposition
— price formation and unit economics
— budgeting
— branding (visual identity formation)
— rebranding (visual identity actualization)
— core values and value proposition
— price formation and unit economics
— budgeting
CONTENT CREATION
Theory: 20 hours
Independent work: 20 hours
Independent work: 20 hours
You will learn:
— creating video content
— visual communication
— text formation and copywriting in English
— content tailoring for different SM platforms
— content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.)
— creating video content
— visual communication
— text formation and copywriting in English
— content tailoring for different SM platforms
— content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.)
SMM & COMMUNITY MANAGEMENT
Theory: 30 hours
Independent work: 10 hours
Independent work: 10 hours
You will learn:
— various social media tactics
— attribution of these tactics into a coherent strategy that targets the marketing objectives, derived from sales or master plan
— identification of various audience groups (segmentation and attributions)
— regularity as a key factor of SM campaign performance
— network management and community engagement
— understanding of organic and payed for growth
— repetitional brand campaigns
— various social media tactics
— attribution of these tactics into a coherent strategy that targets the marketing objectives, derived from sales or master plan
— identification of various audience groups (segmentation and attributions)
— regularity as a key factor of SM campaign performance
— network management and community engagement
— understanding of organic and payed for growth
— repetitional brand campaigns
PLANNING & LAUNCHING ADVERTISEMENT CAMPAIGNS
Theory: 10 hours
Independent Work: 10 hours
Independent Work: 10 hours
You will learn:
— various advertisement channels, platforms and their idiomatic usage
— basics of targeting: demographics, location, interests, background
— manipulations with digital footprint
Performance marketing (advertisement):
— development of ad strategies and prioritization tactics
— creatives and its tailoring to each advertisement platform
— Meta display campaigns and business suite setup
— Google display ads
— Amazon display ads
— Apple's display ads
— analyzing ad performance
— performance optimization and creative fatigues.
Search Campaigns:
— organic SEO optimization (native on the webpage)
— Google search campaigns
Email-marketing:
— email marketing platforms
— audience and its segments management
— email design
— html basics
— approach, tailoring and analytics.
— various advertisement channels, platforms and their idiomatic usage
— basics of targeting: demographics, location, interests, background
— manipulations with digital footprint
Performance marketing (advertisement):
— development of ad strategies and prioritization tactics
— creatives and its tailoring to each advertisement platform
— Meta display campaigns and business suite setup
— Google display ads
— Amazon display ads
— Apple's display ads
— analyzing ad performance
— performance optimization and creative fatigues.
Search Campaigns:
— organic SEO optimization (native on the webpage)
— Google search campaigns
Email-marketing:
— email marketing platforms
— audience and its segments management
— email design
— html basics
— approach, tailoring and analytics.
ANALYTICS, CAMPAIGN OPTIMIZATION AND REPORTING
Theory: 30 hours
Independent work: 10 hours
Independent work: 10 hours
You will learn:
— consolidated analytics
— Google Analytics 4
— Google Tag Manager
— Meta pixel: destinations and events
— mobile vs desktop prioritization
— performance evaluation and reporting
— consolidated analytics
— Google Analytics 4
— Google Tag Manager
— Meta pixel: destinations and events
— mobile vs desktop prioritization
— performance evaluation and reporting
NON-IDIOMATIC AND EXTERNAL MARKETING
Theory: 20 hours
You will learn:
— disruptive marketing and non-idiomatic product placement
— tag-on and cross-branding strategies
— collaborations and cross-marketing campaigns
— influencer marketing
— informational subjects and events as community
— engagement instances
— PR management and outreach activities.
— disruptive marketing and non-idiomatic product placement
— tag-on and cross-branding strategies
— collaborations and cross-marketing campaigns
— influencer marketing
— informational subjects and events as community
— engagement instances
— PR management and outreach activities.
STRATEGY AND PITCHING
Theory: 35 hours
Group work: 10 hours
Project work (independently): 15 hours
Group work: 10 hours
Project work (independently): 15 hours
You will learn:
— estimations and projections
— marketing plan formation
— measurable metrics and evaluation mechanisms
— marketing masterplan formation: long-term goals and tactics
— pitching 101
SOPHIE WERNER, Digital Marketer
Achievements:
- Created an effective social media strategy and a detailed media plan for a US tech startup, resulting in a 10% increase in website traffic and a 20% increase in social media followers.
- Designed an innovative trigger email chain, increasing email open rate by 25% and customer retention by 20% on the 7th day.
- Decreased CAC by 10% for a tech startup with a new branding proposition, a marketing strategy, and advertisement tactics by analyzing top brand case studies and collaborating with the founding team
PORTFOLIO to help you stand out in the competitive job market
click on___to find out more
hover over ___to find out more
WE'RE READY TO HELP YOU
get hired and launch your dream career!
get hired and launch your dream career!
Point А
POINT B
After
1 MONTH
1 MONTH
After
7 MONTHS
7 MONTHS
After 1 YEAR
After
3 YEARS
3 YEARS
POINT А
You realize that you want a position that pays well, provides autonomy and challenges you to grow. You make the decision to become a Tech professional.
You realize that you want a position that pays well, provides autonomy and challenges you to grow. You make the decision to become a Tech professional.
AFTER 1 MONTH
As a Tel-Ran student, you gradually immerse yourself in a new field under the guidance of our instructors and mentors.
As a Tel-Ran student, you gradually immerse yourself in a new field under the guidance of our instructors and mentors.
AFTER 9 MONTHS
You graduate and receive a certificate. Congratulations! You are now a Junior Digital Marketer. Your skills are in high demand in the German job market — all you need to do now is choose the right companies that match your goals.
You graduate and receive a certificate. Congratulations! You are now a Junior Digital Marketer. Your skills are in high demand in the German job market — all you need to do now is choose the right companies that match your goals.
AFTER 1 YEAR
You now have a job in a German company. You are a part of a team that both challenges you and you can contribute to.
You now have a job in a German company. You are a part of a team that both challenges you and you can contribute to.
AFTER 3 YEARS
You have become a Senior Digital Marketing Manager, earning 100,000 euros per year and managing your own team. Now, you are mentoring others — they ask you for career advice.
You have become a Senior Digital Marketing Manager, earning 100,000 euros per year and managing your own team. Now, you are mentoring others — they ask you for career advice.
POINT B
After 4 years, you are managing an entire IT company remotely and earn 140,000 euros per year. Your life has transformed significantly. You should be proud! And that’s not all. The next step may be to start your own business, where you could earn even more.
After 4 years, you are managing an entire IT company remotely and earn 140,000 euros per year. Your life has transformed significantly. You should be proud! And that’s not all. The next step may be to start your own business, where you could earn even more.
You realize that you want a position that pays well
You graduate and receive a certificate. Congratulations!
You have become a Senior Digital Marketer 100,000 euros per year
IF THEY DID IT, you can do it too!
««The course was very useful to me because it gave me practical knowledge and skills that I can apply in my work. Although it's impossible to learn everything in such a short time, the course gave me a great foundation on which I can build in the future. I really liked that it was easy to combine training with work. I recommend this course to anyone who wants to pump up their marketing and No-code skills. Thank you!».».
GAINED NEW SKILLS THAT I CAN APPLY TO MY WORK
</Andrey K.>
«As a self-taught person, the program helped me structure my existing knowledge and gain valuable new skills. On the program, I learned how to set up targeted ads, which is very valuable, because I had a hard time figuring it out on my own. This skill has already paid for my training! The course was a great investment in my professional development, and I would highly recommend it to anyone who wants to improve their marketing skills.»
IT WAS A GREAT INVESTMENT IN MY CAREER
</Ekaterina Е.>
«This training gave me the courage to pursue a career in digital marketing! The lectures were informative, led by cool practitioner instructors.The career center has been a very valuable resource for me. Antonina on their team helped me get an internship. Now I do social media marketing, create texts for stories and posts, and develop creative concepts. My new goal is to create a strong marketing portfolio, and the program gave me all the skills and confidence to do this. Thank you, Tel-Ran!».
CAREER CENTER HELPED ME SECURE MY FIRST MARKETING INTERNSHIP
</Yuliya м.>
«During the course, we covered different types of marketing tools and figured out when it's appropriate to use each one. I really liked the classes on Facebook ads, they were a breeze. But the courses on PPC and YouTube advertising were the most beneficial to me. Personally, I got everything I needed thanks to this course: all the necessary information about the types of ads that I needed to develop my business from anywhere in the world. I consider my goals accomplished!».
NOW I KNOW HOW TO EARN MONEY FROM ANYWHERE IN THE WORLD
</Dmitriy М.>
«This course exceeded all my expectations! The teaching staff was above all praise, and the curriculum was clear and detailed. The interview preparation block was very useful to me, as this is one of my sore points. I learned how to write a resume and cover letter, how to fill out a LinkedIn profile, and how to answer questions during an interview. Also, I got an extra push to work on an old project of mine, which makes me very happy!».
THIS COURSE GAVE ME A SECOND BREATH TO WORK ON MY OLD PROJECT
</Christina>
Our principles:
We stand for gender equality and believe that anyone can build a successful career in IT
Opportunities are always in front of you. But they open up to those who have the courage to make a change. Are you ready?
Change is possible at any age: we help everyone from new grads to seasoned professionals enter new fields.
Do you want to make a major career pivot? Good news: That’s exactly what Tel-Ran can help you do.
ALEXEY GIRIN, CEO OF TEL-RAN
For the past 30 years at Tel-Ran, we’ve been helping people switch off of autopilot and take charge of their lives. We’re doing a good job at that, I believe. Every day we receive thank you messages from our graduates saying that they’ve finally found their passion in life, can finally provide a good living for their families and have the ability to travel the world freely. And all due to their new, in-demand IT careers. If you also decide to join us on this journey, we will be there for you every step of the way to make sure that you find a new career that you love.
Anastasiya Lykova
Сo-Founder, Starta Institute
Сo-Founder, Starta Institute
Rob Napoli
Instructor and trainer at Starta Institute
Instructor and trainer at Starta Institute
Anastasiya Karpova
Head of Career Development
Head of Career Development
</Our graduates work IN leading companies>
Our graduates work in international IT companies and earn €45,000 per year — so will you.
</Our instructors are the tech superstars>
We have more than 150 instructors, including six PhDs. All of them are practitioners in the IT industry.
</We are a global school with a 30-year history>
The school was founded in Israel in 1993. Since then, thousands of our graduates have found jobs in tech.
</ASSISTANCE WITH ALL ASPECTS OF JOB SEARCHING>
We have you covered at all stages of the job search: helping you upskill, polishing your LinkedIn profile, personalized resume reviews, internships, and mock interviews.
SUBMIT an application
About us
Receive free advice and learn more
An in-depth immersion in skills and subjects that interest you — 960 hours of the best up-to-date practices
Work on projects with real companies, portfolio building and assistance with resume preparation and interviewing
Live, online lectures from the most prestigious professors, giving you every opportunity to ask questions and receive feedback on topics that confuse you
Introduction to Tech culture, and work principles of tech companies and teams
An opportunity to earn points and spend them on attractive bonuses
Lessons offered in English
SUBMIT an application
HOW DO YOU PREPARE for your future career?
Receive free advice and learn more
hover over ___to find out more
click on ___to find out more
LEARN FROM industry experts
Anastasiya K.
Head of Career Development, CPO, Tel-Ran
Chief Product Officer
Experience: 10 years
Experience: 10 years
Head of Sales Department
Experience: 4 years
Experience: 4 years
Yaroslav B.
Head of German Sales Department - Tel-Ran
Head of Student Care
Experience: 3 years
Experience: 3 years
Christina K.
Head of Student Care Department - Tel-Ran
and other stars in the tech industry
Digital Marketing Instructor
Experience: 20 years
Experience: 20 years
Natalya N.
Business Development Director at FILLLIN.ru cosmetics marketplace. Member of CIM — The Chartered Institute of Marketing, UK
Digital Marketing Instructor
Experience: 4 years
Experience: 4 years
Sergey G.
Certified PPC specialist and PPC team lead. He has worked with Google & Amazon advertising since 2018. Develops projects in Ukraine, Europe, USA and Canada.
Digital Marketing Instructor
Experience: 4,5 years
Experience: 4,5 years
Olga M.
UX/UI designer and a co-founder of the Facelime mobile app. Worked with The North Face, Vans, and other startups and brands.
Each cycle has 10 subsidized places with a 60% discount from from the Tech Specialists Support Fund
</Evening form of education>
for those who work and who are ready to balance it with studying
Monthly payments, 7 months:
€427
€903
A discount for 10 students per cycle from the IT Specialists Support Fund
-53%
A one-off payment:
€2.540
€6.320
A discount for 10 students per cycle from the IT Specialists Support Fund
-60%
Lessons: 19:00-22:00 (3 days a week (CET))
Consultations: 13:00-14:30 (Sat. (CET))
SUBMIT an application
INVEST IN YOUR career today
We provide you with a German state certificate that you can list on your Linkedin profile and feature in interviews to prove that you have received a fundamental IT education and are ready to work in IT.
Get matched with a career expert to help you select and enroll in the right program.
READY TO LAUNCH your six-figure IT career?
FREQUENTLY
asked questions
asked questions
СERTIFICATE to make you stand out among other candidates
We'll help you get state funding with 100% tuition coverage if:
GET FUNDING
assistance
assistance
If you meet these criteria, please take a short quiz so that we can better evaluate your chances
Our courses are designed for individuals with little to no coding or IT experience. We offer a tailored learning experience that takes you from zero to a junior developer’s level.
Our objective is to equip you with the knowledge and skills needed to excel in interviews and negotiate a compensation package that reflects your abilities. You will receive a German state certificate to enhance your Linkedin profile and career support from our career center at the end of your studies. Career support includes internships opportunity from our partner companies, mock job interviews, resume reviews and English classes focused on tech terminology. Our guidance will put you in the best position to secure a job offer shortly after training.
You will need a working laptop or computer with an up-to-date WindowsOS or MacOS. Updated systems are necessary to support program versions.
At the moment, morning and evening education is available in Germany. But you can watch recorded lectures in our LMS at any convenient time.
In our experience, students from diverse educational backgrounds, including liberal arts, have been able to successfully learn programming. The key is your willingness to learn and the time that you devote.
No. Although most of our students are in their 30s, we have helped professionals up to 50 change careers and become successful developers. We strongly believe that age is only a number and that, in fact, your extensive experience will allow you to grasp new concepts faster. After all, it’s easier to learn new skills when you already have a foundation of knowledge.
Our courses are designed for individuals with little to no coding or IT experience. We offer a tailored learning experience that takes you from zero to a junior developer’s level.
Our objective is to equip you with the knowledge and skills needed to excel in interviews and negotiate a compensation package that reflects your abilities. You will receive a German state certificate to enhance your Linkedin profile and career support from our career center at the end of your studies. Career support includes internships opportunity from our partner companies, mock job interviews, resume reviews and English classes focused on tech terminology. Our guidance will put you in the best position to secure a job offer shortly after training.
You will need a working laptop or computer with an up-to-date WindowsOS or MacOS. Updated systems are necessary to support program versions.
At the moment, morning and evening education is available in Germany. But you can watch recorded lectures in our LMS at any convenient time.
In our experience, students from diverse educational backgrounds, including liberal arts, have been able to successfully learn programming. The key is your willingness to learn and the time that you devote.
No. Although most of our students are in their 30s, we have helped professionals up to 50 change careers and become successful developers. We strongly believe that age is only a number and that, in fact, your extensive experience will allow you to grasp new concepts faster. After all, it’s easier to learn new skills when you already have a foundation of knowledge.
International Tech School Tel-Ran, est.1993
Teaching IT skills and assisting with career development
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© 2023
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