A Digital Marketer helps companies grow, attract new customers and retain existing ones.
For example:
Researches the company's products, their target audience and customer needs
Develops strategies and selects promotion channels such as SEO, SEM, PPC, social media, email marketing and others
Manages the launch of campaigns and evaluates the results based on data
A mid-level Digital Marketer’s annual salary is around €70,000 (or$75,000/£61,000)
Digital Marketing Manager is…
International Tech companies are looking for 63,084 Digital Marketers right now
The Digital Marketer Course takes 7months
About us
We accompany you at all stages of your new career: from training to internship to employment.
Graduates work in international tech companies and earn an average of €70,000 (или $75,000/£61,000) per year.
About us
____________Our graduates receive European certificates, which are highly valued by employers all over the world. This document will set you apart from other candidates who have completed «accelerated online courses».
____________There are no «recorded lectures» at school — only live online lessons and teamwork on real projects. For 7 months of study, you will receive a fundamental applied education with today's best practices.
____________Starta Institute teachers are thestars of the tech industry. They teach according to the school's proven methods and give prompt feedback.
A story
Your newpath starts here ...
As a Starta Institute student, you gradually immerse yourself in a new field under the guidance of our instructors and mentors.
1 month later
You have just graduated and received a diploma. Congratulations! You are now a Junior Digital Marketer. Your skills are in high demand in the international job market — all you need to do now is choose the right companies that match your goals.
7 months later
You now have a job in an international company. You are a part of a team that both challenges you and you can contribute to.
1 year later
You have become a Senior Digital Marketer, earning €100,000 ($110,000/£87,000) per year and managing your own team.
Now, you are mentoring others — they ask you for career advice.
3 years later
After 4 years, you are managing an entire IT company remotely and earn €140,000 ($150,000/£121,000) per year. Your life has transformed significantly. You should be proud!
And that’s not all. The next step may be to start your own business, where you could earn even more.
Point B
You realize that you want a position that pays well, provides autonomy and challenges you to grow. You make the decision to become a tech professional.
Environment like in a marketing agency — so that you adapt to work faster after training
Work on projects with real companies, portfolio building and assistance with resume preparation and interviewing
German state certificate, which is valued throughout Europe
Live, online lectures from the most prestigious professors, giving you ample opportunity to ask questions and receive feedback about topics that you have difficulty with
In-depth knowledge of Facebook and Google Ads
An opportunity to earn points for helping others and spend them on attractive bonuses in our IT shop
Program results
Program results
You will go through all stages of product promotion on the market, create 5 websites, set up Google and Facebook Ads, and analyze the results of your campaigns.
01
You will learn how to work with the main digital channels to promote products and services.
02
You will turn your practical work on the course into a convincing portfolio and resume.
03
You will be able to apply for a position of a PPC-specialist in an advertising agency immediately after graduating this program.
04
You will understand where to look for work and how to present yourself as an expert.
05
You will learn how to solve typical communication problems faced by digital agency marketers.
06
During education
The course program
– Learn about the role of marketing in business, its goals, and KPIs – Understand the features and potential of digital marketing – Explore the trends shaping internet marketing – Determine your specialization and learn about salaries in the digital marketing field
– Learn how to conduct research as a marketer: setting goals, developing hypotheses – Define your target market and audience: their needs and demands – Conduct competitor analysis – Work on defining your Unique Selling Proposition (USP)
– Learn what a brand is and how branding works – Conduct a strategic analysis, including goals, company, product, target audience, and competitors – Build brand architecture
– Learn to create video content – Work with visual communication – Write texts and study copywriting
– Study the basics of targeting – Learn to work with various advertising channels and platforms
– Learn the basics of advertising on Facebook and Instagram – Optimize campaign effectiveness – Learn how to develop retargeting strategies
– Study the basics of advertising on Google and Amazon – Prepare, launch, and optimize ad campaigns – Learn to work with Google Tag Manager, Performance Max, and Remarketing – Analyze metrics and create reports
– Create a compelling CV – Build a portfolio – Get access to job search channels
– Learn social media tactics and develop SMM strategies – Define audience groups: segmentation and attribution – Learn how to manage and grow communities organically or through paid strategies
– Learn the basics of search engine optimization (SEO) – Work with keywords – Technically optimize your website and content – Explore local SEO and SEO audits
– Learn about different email communication formats – Manage your audience and its segments – Design email campaigns – Adapt emails and conduct analytics
– Study consolidated analytics – Work with various tools: Google Analytics 4 and Google Tag Manager – Learn to work with Meta Pixel: settings and events – Evaluate effectiveness and study reporting
– Explore disruptive marketing and product placement – Learn how to create partnerships and conduct cross-marketing campaigns – Work with influencer marketing – Get introduced to PR management
– Learn about the stages of collaboration between marketing and sales departments – Get familiar with different conflict situations and their resolution – Learn to share hypotheses and data, and work on sales scripts
– Assess necessary resources and make forecasts on the expected impact – Choose measurable metrics and evaluation mechanisms – Learn to create a marketing master plan: long-term goals and tactics – Present marketing strategies effectively
– Learn to generate marketing texts using neural networks – Create AI-powered designs – Understand how to create presentations using AI – Analyze the market using AI – Analyze companies using AI
– Learn about the role of marketing in business, its goals, and KPIs – Understand the features and potential of digital marketing – Explore the trends shaping internet marketing – Determine your specialization and learn about salaries in the digital marketing field
– Learn how to conduct research as a marketer: setting goals, developing hypotheses – Define your target market and audience: their needs and demands – Conduct competitor analysis – Work on defining your Unique Selling Proposition (USP)
– Learn what a brand is and how branding works – Conduct a strategic analysis, including goals, company, product, target audience, and competitors – Build brand architecture
– Learn to create video content – Work with visual communication – Write texts and study copywriting
– Study the basics of targeting – Learn to work with various advertising channels and platforms
– Learn the basics of advertising on Facebook and Instagram – Optimize campaign effectiveness – Learn how to develop retargeting strategies
– Study the basics of advertising on Google and Amazon – Prepare, launch, and optimize ad campaigns – Learn to work with Google Tag Manager, Performance Max, and Remarketing – Analyze metrics and create reports
– Create a compelling CV – Build a portfolio – Get access to job search channels
– Learn social media tactics and develop SMM strategies – Define audience groups: segmentation and attribution – Learn how to manage and grow communities organically or through paid strategies
– Learn the basics of search engine optimization (SEO) – Work with keywords – Technically optimize your website and content – Explore local SEO and SEO audits
– Learn about different email communication formats – Manage your audience and its segments – Design email campaigns – Adapt emails and conduct analytics
– Study consolidated analytics – Work with various tools: Google Analytics 4 and Google Tag Manager – Learn to work with Meta Pixel: settings and events – Evaluate effectiveness and study reporting
– Explore disruptive marketing and product placement – Learn how to create partnerships and conduct cross-marketing campaigns – Work with influencer marketing – Get introduced to PR management
– Learn about the stages of collaboration between marketing and sales departments – Get familiar with different conflict situations and their resolution – Learn to share hypotheses and data, and work on sales scripts
– Assess necessary resources and make forecasts on the expected impact – Choose measurable metrics and evaluation mechanisms – Learn to create a marketing master plan: long-term goals and tactics – Present marketing strategies effectively
Portfolio, to help you stand out in the competitive job market
We'll help you create a strong portfolio for employers with practical course assignments.
Achievements:
Created an effective social media strategy and a detailed media plan for a US tech startup, resulting in a 10% increase in website traffic and a 20% increase in social media followers.
Designed an innovative trigger email chain, increasing email open rate by 25% and customer retention by 20% on the 7th day.
Decreased CAC by 10% for a tech startup with a new branding proposition, a marketing strategy, and advertisement tactics by analyzing top brand case studies and collaborating with the founding team
__________Sophie Werner, _________ Digital Marketer / PPC Speacialist
Salary: starting at €3,800 ($4100/£3300) per month
Learn from the best tech and marketing specialists
Meet our instructors
Who you will learn from
Natalya N.
Experience: 20 years
Business Development Director at FILLLIN.ru cosmetics marketplace, Member of CIM — The Chartered Institute of Marketing, UK
Sergey G.
Experience: 5 years
Certified PPC Expert, Team Lead. Since 2018 he has been working with Google & Amazon advertising. Builds and trains teams of PPC specialists. Develops projects in the markets of Europe, USA, and Canada.
Grigory Ch.
Experience: 11 years
Strategic consultant at leading international IT consulting company 24TTL, product leader of 24ORM service. He has worked with Leroy Merlin, LG, Philips, Miele, P&G, Lego, Abbott, BWT, and others.
Sonia Sh.
Experience: 27 years
Founder and Chief Strategy Officer of BRAVE RED Market Intelligence agency. She has worked with major international brands: Unilever, PepsiCo, Ford, Suzuki, Bayer, Pfizer, and others.
Anatoly G.
Experience: 9 years
Co-founder of Smart-Curators, production director at Garan Agency (USA), and a practicing digital marketer. Worked with Snickers, Leroy Merlin, Burger King, and other major brands.
This certificate is your new superpower!
Starta Institute is licensed inGermany, and all ofour programs areaccredited byCERTURIA. Our graduates' certificates are valued byemployers throughout Europe and beyond.
«The course was very useful to me because it gave me practical knowledge and skills that I can apply in my work. Although it's impossible to learn everything in such a short time, the course gave me a great foundation on which I can build in the future. I really liked that it was easy to combine training with work. I recommend this course to anyone who wants to pump up their marketing and No-code skills. Thank you!»
«As a self-taught person, the program helped me structure my existing knowledge and gain valuable new skills. On the program, I learned how to set up targeted ads, which is very valuable, because I had a hard time figuring it out on my own. This skill has already paid for my training! The course was a great investment in my professional development, and I would highly recommend it to anyone who wants to improve their marketing skills.»
Andrey Karaschuk
5,0
«During the course, we covered different types of marketing tools and figured out when it's appropriate to use each one. I really liked the classes on Facebook ads, they were a breeze. But the courses on PPC and YouTube advertising were the most beneficial to me. Personally, I got everything I needed thanks to this course: all the necessary information about the types of ads that I needed to develop my business from anywhere in the world. I consider my goals accomplished!»
Ekaterina Egorova
4,9
«This course exceeded all my expectations! The teaching staff was above all praise, and the curriculum was clear and detailed. The interview preparation block was very useful to me, as this is one of my sore points. I learned how to write a resume and cover letter, how to fill out a LinkedIn profile, and how to answer questions during an interview. Also, I got an extra push to work on an old project of mine, which makes me very happy!»
Dmitriy Marchenko
4,6
«This training gave me the courage to pursue a career in digital marketing! The lectures were informative, led by cool practitioner instructors.The career center has been a very valuable resource for me. Antonina on their team helped me get an internship. Now I do social media marketing, create texts for stories and posts, and develop creative concepts. My new goal is to create a strong marketing portfolio, and the program gave me all the skills and confidence to do this. Thank you, Starta Institute!»
Christina
4,7
Yuliya Muzykina
4,8
Get funding assistance in Germany
We will help you get government funding __covering 100% of the cost__ of your course if:
Other opportunities
You are living in Germany
01
You are currently unemployed
02
If you meet these criteria, please take the short test so that we can assess your chances of receiving funding.
You are registered in JOBCENTER and AGENTUR FÜR ARBEIT or you are planning to register
03
You have an undergraduate or graduate academic degree
04
Take a test
Start a new life right now
Leave an application and our experts will tell you about the programs in detail