- Display ads
- Targeting
- SEO
- HTML
Learn how to combine Performance, Search and Email marketing channels to meet company objectives.
Theory: 10 hoursIndependent Work: 10 hoursYou will learn:— various advertisement channels, platforms and their idiomatic usage
— basics of targeting: demographics, location, interests, background
— manipulations with digital footprint
Performance marketing (advertisement):— development of ad strategies and prioritization tactics
— creatives and its tailoring to each advertisement platform
— Meta display campaigns and business suite setup
— Google display ads
— Amazon display ads
— Apple's display ads
— analyzing ad performance
— performance optimization and creative fatigues.
Search Campaigns:— organic SEO optimization (native on the webpage)
— Google search campaigns
Email-marketing:— email marketing platforms
— audience and its segments management
— email design
— html basics
— approach, tailoring and analytics.