Become a high-earning digital marketer
in 7 months
in 7 months
IT-education in Europe, England, and the USA
Online Bootcamp: join live remote workshops
01
Internships and work on real projects
02
International job opportunities
03
Remote work from anywhere in the world
04
Get career advice now
Join this program with a discount from the partner fund and start earning an average of €70,000 (or $75,000/£61,000) per year
100% financing of education in Germany
05
What does a Digital Marketer do?
Digital Marketing Manager is…
A Digital Marketer helps companies grow, attract new customers and retain existing ones.
For example:
For example:
- Researches the company's products, their target audience and customer needs
- Develops strategies and selects promotion channels such as SEO, SEM, PPC, social media, email marketing and others
- Manages the launch of campaigns and evaluates the results based on data
A mid-level Digital Marketer’s annual salary is around €70,000 (or $75,000/£61,000)
International Tech companies are looking for 63,084 Digital Marketers right now
The Digital Marketer Course takes 7 months
About us
About us
- We accompany you at all stages of your new career: from training to internship to employment.
- Graduates work in international tech companies and earn an average of €70,000 (или $75,000/£61,000) per year.
____________Our graduates receive European certificates, which are highly valued by employers all over the world. This document will set you apart from other candidates who have completed «accelerated online courses».
____________There are no «recorded lectures» at school — only live online lessons and teamwork on real projects. For 7 months of study, you will receive a fundamental applied education with today's best practices.
____________There are no «recorded lectures» at school — only live online lessons and teamwork on real projects. For 7 months of study, you will receive a fundamental applied education with today's best practices.
____________Starta Institute teachers are the stars of the tech industry. They teach according to the school's proven methods and give prompt feedback.
Your new path starts here ...
A story
Point A
You realize that you want a position that pays well, provides autonomy and challenges you to grow. You make the decision to become a tech professional.
1 month later
As a Starta Institute student, you gradually immerse yourself in a new field under the guidance of our instructors and mentors.
7 months later
You have just graduated and received a diploma. Congratulations! You are now a Junior Digital Marketer. Your skills are in high demand in the international job market — all you need to do now is choose the right companies that match your goals.
1 year later
You now have a job in an international company. You are a part of a team that both challenges you and you can contribute to.
3 years later
You have become a Senior Digital Marketer, earning €100,000 ($110,000/£87,000) per year and managing your own team.
Now, you are mentoring others — they ask you for career advice.
Now, you are mentoring others — they ask you for career advice.
After 4 years, you are managing an entire IT company remotely and earn €140,000 ($150,000/£121,000) per year. Your life has transformed significantly. You should be proud!
And that’s not all. The next step may be to start your own business, where you could earn even more.
And that’s not all. The next step may be to start your own business, where you could earn even more.
Point B
What will you do during your education?
How the education program works
Environment like in a marketing agency — so that you adapt to work faster after training
Work on projects with real companies, portfolio building and assistance with resume preparation and interviewing
Training in Russian with a european certificate
Live, online lectures from the most prestigious professors, giving you ample opportunity to ask questions and receive feedback about topics that you have difficulty with
In-depth knowledge of Facebook and Google Ads
An opportunity to earn points for helping others and spend them on attractive bonuses in our IT shop
Program results
Program results
You will go through all stages of product promotion on the market, create 5 websites, set up Google and Facebook Ads, and analyze the results of your campaigns.
01
You will learn how to work with the main digital channels to promote products and services.
02
You will turn your practical work on the course into a convincing portfolio and resume.
03
You will be able to apply for a position of a PPC-specialist in an advertising agency immediately after graduating this program.
04
You will understand where to look for work and how to present yourself as an expert.
05
You will learn how to solve typical communication problems faced by digital agency marketers.
06
The course program
During education
6 hours
Detailed module program:
- the role of marketing, objectives and KPIs for business
- features and opportunities of digital marketing
- trends shaping Internet marketing
- organizational structure of marketing departments in different companies
- specialization, careers, salaries in the field of digital marketing
- scope of competencies and responsibilities of a digital marketing manager.
Detailed module program:
- the role of marketing, objectives and KPIs for business
- features and opportunities of digital marketing
- trends shaping Internet marketing
- organizational structure of marketing departments in different companies
- specialization, careers, salaries in the field of digital marketing
- scope of competencies and responsibilities of a digital marketing manager.
30 hours
Detailed module program:
- research in the work of a marketer (objectives, design, hypothesis development)
- consumer research methodologies
- definition of the target market and target audience
- Identification of needs and demands of the audience
- customer profile development (preliminary demographic targeting)
- defining and optimizing the customer journey
- Conducting and evaluating competitor analysis
- defining the USP
Detailed module program:
- research in the work of a marketer (objectives, design, hypothesis development)
- consumer research methodologies
- definition of the target market and target audience
- Identification of needs and demands of the audience
- customer profile development (preliminary demographic targeting)
- defining and optimizing the customer journey
- Conducting and evaluating competitor analysis
- defining the USP
30 hours
Detailed module program:
- what is a brand and how branding works
- strategic analysis and its components (objectives, company, product, target audience, competitors)
- building brand architecture
- the role and importance of identity in the process of branding
- developing a communication strategy
Detailed module program:
- what is a brand and how branding works
- strategic analysis and its components (objectives, company, product, target audience, competitors)
- building brand architecture
- the role and importance of identity in the process of branding
- developing a communication strategy
30 hours
Detailed module program:
- video content creation
- visual communication
- text writing and copywriting
- content adaptation for different SM-platforms
- working with content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.).
Detailed module program:
- video content creation
- visual communication
- text writing and copywriting
- content adaptation for different SM-platforms
- working with content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.).
9 hours
Detailed program of the module:
- fundamentals of targeting
- advertising channels and platforms and their use depending on the field of activity and specifics of the company
Detailed program of the module:
- fundamentals of targeting
- advertising channels and platforms and their use depending on the field of activity and specifics of the company
50 hours
Detailed module program:
- Facebook and Instagram advertising basics
- creatives and their adaptation to advertising channels
- optimizing the effectiveness of campaigns
- retargeting strategies
- analyzing advertising effectiveness
Detailed module program:
- Facebook and Instagram advertising basics
- creatives and their adaptation to advertising channels
- optimizing the effectiveness of campaigns
- retargeting strategies
- analyzing advertising effectiveness
50 hours
Detailed module program:
- basics of advertising in Google and Amazon
- types of advertising campaigns, goals and bid assignment strategies
- preparing and launching advertising campaigns
- Google Tag Manager
- performance max, Remarketing
- analyzing metrics, generating reports
- optimization of advertising campaigns
Detailed module program:
- basics of advertising in Google and Amazon
- types of advertising campaigns, goals and bid assignment strategies
- preparing and launching advertising campaigns
- Google Tag Manager
- performance max, Remarketing
- analyzing metrics, generating reports
- optimization of advertising campaigns
30 hours
Detailed program of the module:
- creating a CV
- creating a portfolio
- psychological barriers in employment
- channels of job placement
Detailed program of the module:
- creating a CV
- creating a portfolio
- psychological barriers in employment
- channels of job placement
21 hours
Detailed module program:
- social media tactics
- formation of a consistent SMM strategy aimed at achieving marketing goals aligned with business objectives
- identifying different audience groups (segmentation and attribution)
- community management and maintenance
- organic and paid growth
- recurring brand campaigns
Detailed module program:
- social media tactics
- formation of a consistent SMM strategy aimed at achieving marketing goals aligned with business objectives
- identifying different audience groups (segmentation and attribution)
- community management and maintenance
- organic and paid growth
- recurring brand campaigns
21 hours
Detailed module program:
- fundamentals of search engine optimization
- current trends in SEO
- keyword management
- technical optimization of the site
- content optimization
- link strategies
- analytics and monitoring methods
- local SEO
- conducting an SEO audit
- SEO ethics and legality
Detailed module program:
- fundamentals of search engine optimization
- current trends in SEO
- keyword management
- technical optimization of the site
- content optimization
- link strategies
- analytics and monitoring methods
- local SEO
- conducting an SEO audit
- SEO ethics and legality
21 hours
Detailed module program:
- email communication formats
- email marketing platforms
- audience management and its segments
- newsletter design
- newsletter customization and analytics
Detailed module program:
- email communication formats
- email marketing platforms
- audience management and its segments
- newsletter design
- newsletter customization and analytics
36 hours
Detailed module program:
- consolidated analytics
- Google Analytics 4
- Google Tag Manager
- Meta pixel: trends and events
- performance measurement and reporting
Detailed module program:
- consolidated analytics
- Google Analytics 4
- Google Tag Manager
- Meta pixel: trends and events
- performance measurement and reporting
21 hours
Detailed module program:
- disruptive marketing and product placement
- partnerships and cross-marketing campaigns
- influencer marketing
- community building activities
- engagement in marketing
- PR management
Detailed module program:
- disruptive marketing and product placement
- partnerships and cross-marketing campaigns
- influencer marketing
- community building activities
- engagement in marketing
- PR management
6 hours
Detailed program of the module:
- marketing VS sales: stages of interaction
- joint work of marketing and sales departments at each stage
- conflict situations and their resolution
- exchange of hypotheses and data, work on sales scripts
Detailed program of the module:
- marketing VS sales: stages of interaction
- joint work of marketing and sales departments at each stage
- conflict situations and their resolution
- exchange of hypotheses and data, work on sales scripts
45 hours
Detailed module program:
- estimation of necessary resources and building forecasts on the expected effect
- forming a marketing plan
- selection of measurable metrics and evaluation mechanisms
- creating a marketing master plan: long-term goals and tactics
- marketing strategy presentation
Detailed module program:
- estimation of necessary resources and building forecasts on the expected effect
- forming a marketing plan
- selection of measurable metrics and evaluation mechanisms
- creating a marketing master plan: long-term goals and tactics
- marketing strategy presentation
6 hours
You will learn what digital marketing is and what role it plays in business, as well as the tasks, KPIs and career opportunities of a digital marketer.
Detailed module program:
- the role of marketing, objectives and KPIs for business
- features and opportunities of digital marketing
- trends shaping Internet marketing
- organizational structure of marketing departments in different companies
- specialization, careers, salaries in the field of digital marketing
- scope of competencies and responsibilities of a digital marketing manager.
You will learn what digital marketing is and what role it plays in business, as well as the tasks, KPIs and career opportunities of a digital marketer.
Detailed module program:
- the role of marketing, objectives and KPIs for business
- features and opportunities of digital marketing
- trends shaping Internet marketing
- organizational structure of marketing departments in different companies
- specialization, careers, salaries in the field of digital marketing
- scope of competencies and responsibilities of a digital marketing manager.
30 hours
You will learn how to analyze competitors, understand the needs of your target audience and identify key trends to make informed marketing decisions and build effective strategies.
Detailed module program:
- research in the work of a marketer (objectives, design, hypothesis development)
- consumer research methodologies
- definition of the target market and target audience
- Identification of needs and demands of the audience
- customer profile development (preliminary demographic targeting)
- defining and optimizing the customer journey
- Conducting and evaluating competitor analysis
- defining the USP
You will learn how to analyze competitors, understand the needs of your target audience and identify key trends to make informed marketing decisions and build effective strategies.
Detailed module program:
- research in the work of a marketer (objectives, design, hypothesis development)
- consumer research methodologies
- definition of the target market and target audience
- Identification of needs and demands of the audience
- customer profile development (preliminary demographic targeting)
- defining and optimizing the customer journey
- Conducting and evaluating competitor analysis
- defining the USP
30 hours
You will learn how to create a unified and consistent brand image, manage audience impressions and make brand a key tool to attract and retain customers.
Detailed module program:
- what is a brand and how branding works
- strategic analysis and its components (objectives, company, product, target audience, competitors)
- building brand architecture
- the role and importance of identity in the process of branding
- developing a communication strategy
You will learn how to create a unified and consistent brand image, manage audience impressions and make brand a key tool to attract and retain customers.
Detailed module program:
- what is a brand and how branding works
- strategic analysis and its components (objectives, company, product, target audience, competitors)
- building brand architecture
- the role and importance of identity in the process of branding
- developing a communication strategy
30 hours
You will learn how to create compelling content for marketing campaigns and work with CMS systems.
Detailed module program:
- video content creation
- visual communication
- text writing and copywriting
- content adaptation for different SM-platforms
- working with content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.).
You will learn how to create compelling content for marketing campaigns and work with CMS systems.
Detailed module program:
- video content creation
- visual communication
- text writing and copywriting
- content adaptation for different SM-platforms
- working with content management systems (Pardot, HubSpot, Ahrefs, Salesforce, etc.).
9 hours
You will learn how to effectively plan advertising campaigns, define your target audience, identify priority advertising channels
Detailed program of the module:
- fundamentals of targeting
- advertising channels and platforms and their use depending on the field of activity and specifics of the company
You will learn how to effectively plan advertising campaigns, define your target audience, identify priority advertising channels
Detailed program of the module:
- fundamentals of targeting
- advertising channels and platforms and their use depending on the field of activity and specifics of the company
50 hours
You'll learn how to create and optimize Facebook and Instagram ad campaigns, use analytics tools to track results, and build strategies to maximize your return on ad investment.
Detailed module program:
- Facebook and Instagram advertising basics
- creatives and their adaptation to advertising channels
- optimizing the effectiveness of campaigns
- retargeting strategies
- analyzing advertising effectiveness
You'll learn how to create and optimize Facebook and Instagram ad campaigns, use analytics tools to track results, and build strategies to maximize your return on ad investment.
Detailed module program:
- Facebook and Instagram advertising basics
- creatives and their adaptation to advertising channels
- optimizing the effectiveness of campaigns
- retargeting strategies
- analyzing advertising effectiveness
50 hours
You will gain skills in working with Google Ads and Amazon Ads systems, master the techniques of targeting, optimization and monitoring of advertising campaigns.
Detailed module program:
- basics of advertising in Google and Amazon
- types of advertising campaigns, goals and bid assignment strategies
- preparing and launching advertising campaigns
- Google Tag Manager
- performance max, Remarketing
- analyzing metrics, generating reports
- optimization of advertising campaigns
You will gain skills in working with Google Ads and Amazon Ads systems, master the techniques of targeting, optimization and monitoring of advertising campaigns.
Detailed module program:
- basics of advertising in Google and Amazon
- types of advertising campaigns, goals and bid assignment strategies
- preparing and launching advertising campaigns
- Google Tag Manager
- performance max, Remarketing
- analyzing metrics, generating reports
- optimization of advertising campaigns
30 hours
You will get a set of knowledge and skills necessary for effective job search and new projects in the field of digital marketing.
Detailed program of the module:
- creating a CV
- creating a portfolio
- psychological barriers in employment
- channels of job placement
You will get a set of knowledge and skills necessary for effective job search and new projects in the field of digital marketing.
Detailed program of the module:
- creating a CV
- creating a portfolio
- psychological barriers in employment
- channels of job placement
21 hours
You will learn how to build brand presence strategies across multiple platforms, create engaging content and use social media to increase brand awareness and attract new customers.
Detailed module program:
- social media tactics
- Formation of a consistent SMM strategy aimed at achieving marketing goals aligned with business objectives
- identifying different audience groups (segmentation and attribution)
- community management and maintenance
- organic and paid growth
- recurring brand campaigns
You will learn how to build brand presence strategies across multiple platforms, create engaging content and use social media to increase brand awareness and attract new customers.
Detailed module program:
- social media tactics
- Formation of a consistent SMM strategy aimed at achieving marketing goals aligned with business objectives
- identifying different audience groups (segmentation and attribution)
- community management and maintenance
- organic and paid growth
- recurring brand campaigns
21 hours
You will learn how to use keywords, optimize your site structure, improve user experience and create content that will increase your ranking in search results.
Detailed module program:
- fundamentals of search engine optimization
- current trends in SEO
- keyword management
- technical optimization of the site
- content optimization
- link strategies
- analytics and monitoring methods
- local SEO
- conducting an SEO audit
- SEO ethics and legality
You will learn how to use keywords, optimize your site structure, improve user experience and create content that will increase your ranking in search results.
Detailed module program:
- fundamentals of search engine optimization
- current trends in SEO
- keyword management
- technical optimization of the site
- content optimization
- link strategies
- analytics and monitoring methods
- local SEO
- conducting an SEO audit
- SEO ethics and legality
21 hours
You will learn how to build long-term relationships with customers through newsletters, create compelling content, automate processes, and analyze metrics to optimize the results of your campaigns.
Detailed module program:
- email communication formats
- email marketing platforms
- audience management and its segments
- newsletter design
- newsletter customization and analytics
You will learn how to build long-term relationships with customers through newsletters, create compelling content, automate processes, and analyze metrics to optimize the results of your campaigns.
Detailed module program:
- email communication formats
- email marketing platforms
- audience management and its segments
- newsletter design
- newsletter customization and analytics
36 hours
You will learn how to collect and interpret data from various services and systems to evaluate the effectiveness of marketing campaigns.
Detailed module program:
- consolidated analytics
- Google Analytics 4
- Google Tag Manager
- Meta pixel: trends and events
- performance measurement and reporting
You will learn how to collect and interpret data from various services and systems to evaluate the effectiveness of marketing campaigns.
Detailed module program:
- consolidated analytics
- Google Analytics 4
- Google Tag Manager
- Meta pixel: trends and events
- performance measurement and reporting
21 hours
You will learn how to promote products using disruptive marketing techniques: non-ideomatic product promotion, cross-marketing, influencers, events, and PR.
Detailed module program:
- disruptive marketing and product placement
- partnerships and cross-marketing campaigns
- influencer marketing
- community building activities
- engagement in marketing
- PR management
You will learn how to promote products using disruptive marketing techniques: non-ideomatic product promotion, cross-marketing, influencers, events, and PR.
Detailed module program:
- disruptive marketing and product placement
- partnerships and cross-marketing campaigns
- influencer marketing
- community building activities
- engagement in marketing
- PR management
6 hours
You will learn how to build effective interaction between these two roles in a company and why it is critical for business.
Detailed program of the module:
- marketing VS sales: stages of interaction
- joint work of marketing and sales departments at each stage
- conflict situations and their resolution
- exchange of hypotheses and data, work on sales scripts
You will learn how to build effective interaction between these two roles in a company and why it is critical for business.
Detailed program of the module:
- marketing VS sales: stages of interaction
- joint work of marketing and sales departments at each stage
- conflict situations and their resolution
- exchange of hypotheses and data, work on sales scripts
45 hours
You will learn how to develop a comprehensive marketing strategy that will help a business to achieve its goals.
Detailed module program:
- estimation of necessary resources and building forecasts on the expected effect
- forming a marketing plan
- selection of measurable metrics and evaluation mechanisms
- creating a marketing master plan: long-term goals and tactics
- marketing strategy presentation
You will learn how to develop a comprehensive marketing strategy that will help a business to achieve its goals.
Detailed module program:
- estimation of necessary resources and building forecasts on the expected effect
- forming a marketing plan
- selection of measurable metrics and evaluation mechanisms
- creating a marketing master plan: long-term goals and tactics
- marketing strategy presentation
Portfolio, to help you stand out in the competitive job market
We'll help you create a strong portfolio for employers with practical course assignments.
Let us help you stand out.
Achievements:
- Created an effective social media strategy and a detailed media plan for a US tech startup, resulting in a 10% increase in website traffic and a 20% increase in social media followers.
- Designed an innovative trigger email chain, increasing email open rate by 25% and customer retention by 20% on the 7th day.
- Decreased CAC by 10% for a tech startup with a new branding proposition, a marketing strategy, and advertisement tactics by analyzing top brand case studies and collaborating with the founding team
Get career advice now
________Sophie Werner,
________Digital Marketer / PPC Speacialist
________Digital Marketer / PPC Speacialist
__________Sophie Werner,
_________ Digital Marketer / PPC Speacialist
_________ Digital Marketer / PPC Speacialist
Salary: starting at €3,800 ($4100/£3300) per month
Learn from the best tech and marketing specialists
Who you will learn from
Meet our instructors
Natalya N.
Experience: 20 years
Business Development Director at FILLLIN.ru cosmetics marketplace, Member of CIM — The Chartered Institute of Marketing, UK
Sergey G.
Experience: 5 years
Certified PPC Expert, Team Lead. Since 2018 he has been working with Google & Amazon advertising. Builds and trains teams of PPC specialists. Develops projects in the markets of Europe, USA, and Canada.
Grigory Ch.
Experience: 11 years
Strategic consultant at leading international IT consulting company 24TTL, product leader of 24ORM service. He has worked with Leroy Merlin, LG, Philips, Miele, P&G, Lego, Abbott, BWT, and others.
Sonia Sh.
Experience: 27 years
Founder and Chief Strategy Officer of BRAVE RED Market Intelligence agency. She has worked with major international brands: Unilever, PepsiCo, Ford, Suzuki, Bayer, Pfizer, and others.
Anatoly G.
Experience: 9 years
Co-founder of Smart-Curators, production director at Garan Agency (USA), and a practicing digital marketer. Worked with Snickers, Leroy Merlin, Burger King, and other major brands.
This certificate is your new superpower!
A certificate
Starta Institute is licensed in Germany, and all of our programs are accredited by CERTURIA. Our graduates' certificates are valued by employers throughout Europe and beyond.
Get career counseling
Our students’ reviews
Students’ reviews
«The course was very useful to me because it gave me practical knowledge and skills that I can apply in my work. Although it's impossible to learn everything in such a short time, the course gave me a great foundation on which I can build in the future. I really liked that it was easy to combine training with work. I recommend this course to anyone who wants to pump up their marketing and No-code skills. Thank you!»
Andrey Karaschuk
5,0
«As a self-taught person, the program helped me structure my existing knowledge and gain valuable new skills. On the program, I learned how to set up targeted ads, which is very valuable, because I had a hard time figuring it out on my own. This skill has already paid for my training! The course was a great investment in my professional development, and I would highly recommend it to anyone who wants to improve their marketing skills.»
Ekaterina Egorova
4,9
«During the course, we covered different types of marketing tools and figured out when it's appropriate to use each one. I really liked the classes on Facebook ads, they were a breeze. But the courses on PPC and YouTube advertising were the most beneficial to me. Personally, I got everything I needed thanks to this course: all the necessary information about the types of ads that I needed to develop my business from anywhere in the world. I consider my goals accomplished!»
Dmitriy Marchenko
4,6
«This course exceeded all my expectations! The teaching staff was above all praise, and the curriculum was clear and detailed. The interview preparation block was very useful to me, as this is one of my sore points. I learned how to write a resume and cover letter, how to fill out a LinkedIn profile, and how to answer questions during an interview. Also, I got an extra push to work on an old project of mine, which makes me very happy!»
Christina
4,7
«This training gave me the courage to pursue a career in digital marketing! The lectures were informative, led by cool practitioner instructors.The career center has been a very valuable resource for me. Antonina on their team helped me get an internship. Now I do social media marketing, create texts for stories and posts, and develop creative concepts. My new goal is to create a strong marketing portfolio, and the program gave me all the skills and confidence to do this. Thank you, Starta Institute!»
Yuliya Muzykina
4,8
A cost of the education
How much does it cost?
__________Each educational stream has __10 subsidized spots__ in the program with __an up to 70% discount__ from the European Tech Specialists Support Fund.
Daytime form of education
for those who are currently unemployed and ready for intense studying
Leave an application
Daytime
09:30-12:30 (5 days a week (CET))
Lessons
13:00-14:30 (Sat. (CET))
Consultations
A one-off payment:
€2990
€4178
Monthly payments, 7 months:
€540
A discount for 10 students per cycle from Tech Specialists Support Fund
€597
A discount for 10 students per cycle from Tech Specialists Support Fund
-10%
-29%
Get funding assistance in Germany
We will help you get government funding __covering 100% of the cost__ of your course if:
If you this criteria fits you, please take this short test. We will assess your chances.
Other opportunities
02
You are currently unemployed
03
You are registered in JOBCENTER and AGENTUR FÜR ARBEIT or you are planning to register
01
You are living in Germany
04
You have an undergraduate or graduate academic degree
Take a test
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The largest IT school in Germany
International tech school Tel-Ran. Since 1993
Teaching IT professions and assisting with employment
Teaching IT professions and assisting with employment
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